Who we are and our mission 🧭
A team of dog owners with backgrounds in veterinary medicine and pet nutrition coaching developed the Furry Fitness app. Our goal is to address the growing epidemic of dog obesity. Unfortunately, our well-meaning but misguided affection often leads us to overfeed our pets, harming their health, shortening their lifespan, and significantly reducing their quality of life.
The mission of the Furry Fitness team is to provide dog owners with a tool that helps activate their dogs, assists with their nutritional needs, and offers knowledge about dogs' feeding habits.
The disheartening statistics 📈
Unfortunately, an estimated 50+ % of dogs are obese (overweight) today, and this number seems to be worsening.
There are an estimated 600 million dogs globally. Statistically, obesity affects 300 million dogs.
At the same time, about 50% of dog owners are uncertain about their furry friend's correct feeding habits.
Sources:
Obesity trends:
Knowledge about feeding:
The implications of obesity for a dog 🩺
Veterinaries call this our dog's most significant health threat.
For dogs, obesity can lead to a whole raft of health problems, ranging from arthritis, chronic kidney disease, bladder/urinary tract disease, liver disease, low thyroid hormone production, diabetes, high blood pressure, cancer, and heart failure.
If you read this list of effects caused by obesity and think it sounds like a list of human diseases affected by obesity, you are correct. A dog reacts to obesity in the same way as a human.
Obesity shortens the dog's life (by up to 2 1/2 years)
Obesity lowers the quality of life for the dog.
Obesity is costly as this increases the veterinary need to address the effects of obesity.
As dog owners, we are the masters of fixing this epidemic 🛠️
A dog cannot choose what food to eat. A dog eats what the human is offering, be it too much, enough or too little.
As dog owners, we have the power to improve the lives of our best friends. This improvement does not cost money; it is the opposite, as healthy dogs have fewer veterinary needs. Insurance costs will also lower.
Knowledge is power, and we at Furry Fitness hope that by providing information about pet food nutrition and feeding habits, we can empower you to do right by your dog. In return, you will receive more happiness and love from your dog.
A key to staying healthy consists of 2 key components:
Nutrition
Activity
The Furry Fitness app is a tool for tracking your dog's activities, accessing knowledge, and tracking the feeding of your best friend. The app will help you to be confident you are providing the best care for your best friend.
We hope you will join us in our mission to improve dogs' lives, one paw forward at a time ❤️